Augmented Reality Mondrian – Keep your Smartphone in your Pocket!

An inverted Mondrian by J. Robert Feld. Photo courtesy the artist, via Fast Co. Design.
An inverted Mondrian by J. Robert Feld.
Photo courtesy the artist, via Fast Co. Design.

Artist J. Robert Feld noticed something that if you’ve been to a gallery or art museum recently, you’ve probably seen too. “People rush through a museum, like a scavenger hunt, capturing images in their devices, as if that’s an appropriate substitute for pausing and contemplating the work,” he told Fast Co. Design. This invasion of technology in a formerly tech-free zone inspired him, ironically, to create a series of paintings that actually require the viewer to look at them through the lens of a smartphone in order to properly experience the work.

Feld’s “Mondrian Inverted: The Viewer Is Not Present” series features reproductions of Piet Mondrian‘s famed geometric compositions with inverted color schemes. In order to see the paintings with their intended colors, one must look at them through the function on an iPhone or Android that allows for the inversion of colors. He chose Mondrian because his work is both aesthetically pleasing and widely known, and his use of primary colors also makes the contrast between the inverted and intended colors stark. (…)

Though a bit gimmicky, the point resonates. The ubiquity of smartphones and social media apps dedicated to photo sharing has made it almost impossible to do, look at, or experience anything even somewhat remarkable without feeling the urge to whip out that device and capture it, even at the expense of enjoying the moment for what it is. (…) Though a bit gimmicky, the point resonates. The ubiquity of smartphones and social media apps dedicated to photo sharing has made it almost impossible to do, look at, or experience anything even somewhat remarkable without feeling the urge to whip out that device and capture it, even at the expense of enjoying the moment for what it is.

by Cait Munro

Source: Artnet News

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